What are some important design features of all web sites?

What I feel are important design features of web sites are as follows:  The userfriendliness of the site to me is most important.  I hate going to a site and having to dig and dig to find something(or not find it), because it was not done in a logical manner.  Especially contact information.  If it is important it should be easy to find.  The next thing that I think is important is coloring of the site.  If it doesn’t appeal to your eyes you are going to have a hard time using the site as well.  This is extremely difficult for a designer, especially sending to such a vast audience.  I think using neutral colors is sometimes the best options, but there are times when extreme colors can have a lasting impression as well.  You need to take the colors into consideration, when choosing for sites that will be internationally seen as well.  Sometimes a person can be put off by a color because it means something different in their country than it does in ours.  This is where being culturally aware comes in handy.  The third thing I feel is important in the website is the overall design.  It should be simple, but classy, not cheesy.  If you are doing a website for a company or business, it should be professional not kiddiefied.  YOu need to match the needs of the site to who it is for.

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